Navigating the rough terrain of lead files, affiliates and sub-affiliates is a critical success factor, for any modern day marketer. For example, the millions of calls that we make, each year, generate an enormous amount of statistical data. We constantly learn from these results in order to identify areas for improvement. Each day begins with analyzing the previous day’s call results.
We compare current trending to previous call patterns. Sales ratios, call lengths, refunds, cost of labor, per minute, penetration ratios, commissions earned and chargeback percentages and literally hundreds of other statistical indicators. We identify correlations and enlist these findings to sell more tomorrow. We believe that every set of numbers has a story to tell.